J. Inglese & Associates, Inc.
Marketing and advertising specialists for the automotive aftermarket manufacturer
Samples of our work
• Press releases • Media planning
• Direct mail pieces
• Product brochures
• Complete ad design and layout
Click on any sample to see the full pdf version...if the pdf's come up too large, set the viewer at the top of your pdf toolbar at about 75%.
We create all types of color or black & white ads, whichever fits your advertising budget. Naturally, it is more expensive to advertise in color. The important thing is to get you noticed with an attractive layout that will draw the reader's attention. If an ad doesn't accomplish that, no matter how good a deal you get from the magazine, your money is being wasted.
The ads displayed here were selected because they are all very diverse in terms of their style. We don't want you to think that as an agency, we're a "one-trick pony" that does only one type of ad. Ads are created in whatever style works best for the client at the time.
Ads are created in many different styles. Some show actual products for sale, while institutional ads focus on positioning the company in the market. Those ads tell readers who you are, how you fit in, what they can expect, etc. The approach taken to your advertising depends entirely on what it is you must accomplish.
An "advertorial" page looks more like it's part of the magazine's editorial content instead of an advertisement (see the Ron Francis ad). Another way to get noticed is to break a full page ad into three one-third page verticals for repitition, which are purposely run on three consecutive pages in the magazine (see the Juliano's ad panels, below). There are a lot of other effective techniques to make sure they see you. The more "real estate" you buy in a magazine, the more space you have to get your point across.
You've seen our ads in a lot of differerent magazines. Depending on which ones you normally read, you might recognize some of the ads below. They were all created here. Scroll down and have a look. A few fine point are explained.
The ads displayed here were selected because they are all very diverse in terms of their style. We don't want you to think that as an agency, we're a "one-trick pony" that does only one type of ad. Ads are created in whatever style works best for the client at the time.
Ads are created in many different styles. Some show actual products for sale, while institutional ads focus on positioning the company in the market. Those ads tell readers who you are, how you fit in, what they can expect, etc. The approach taken to your advertising depends entirely on what it is you must accomplish.
An "advertorial" page looks more like it's part of the magazine's editorial content instead of an advertisement (see the Ron Francis ad). Another way to get noticed is to break a full page ad into three one-third page verticals for repitition, which are purposely run on three consecutive pages in the magazine (see the Juliano's ad panels, below). There are a lot of other effective techniques to make sure they see you. The more "real estate" you buy in a magazine, the more space you have to get your point across.
You've seen our ads in a lot of differerent magazines. Depending on which ones you normally read, you might recognize some of the ads below. They were all created here. Scroll down and have a look. A few fine point are explained.
Above: This client was running a full page, but we decided to try something new to get him more attention. Three one-third page ads were created and inserted to run on three consecutive pages. Now readers see him 3 times instead of just once.
It got his phone ringing. Also notice we used a nostalgic theme to empasisize his special niche. It also gives his ads a "friendly" feeling.
It got his phone ringing. Also notice we used a nostalgic theme to empasisize his special niche. It also gives his ads a "friendly" feeling.
Above: With smaller ads, the important thing is to get the point across at a glance in case they don't "read" the ad.
These ads use two completely different styles. The one on the left gets you thinking about everything you could bring with you if you had a trailer, implying how much more fun you could have on your trip.
The ad on the right emphasizes the elegance of the the tops made by this client.
These ads use two completely different styles. The one on the left gets you thinking about everything you could bring with you if you had a trailer, implying how much more fun you could have on your trip.
The ad on the right emphasizes the elegance of the the tops made by this client.
Above: An example of two different ad approaches we took for the same company. Both of these full page ads were specifically created to "position" our client in a very competitive market. The ad on the left sends the message that they are THE company to call for redline tires. The headline is powerful, and even if you don't read anything else, you already got the message. The logo is displayed prominently to make sure the reader makes an immediate association with the brand.
The ad on the right says the highest-profile rod builder in the country uses this company's tires on his own personal car, and the text goes on to tell you why. But even if they don't read it, the logo is there to tell you clearly whose tires he uses. Both ads accomplish their goals with one brief glance. We always have to remember that reading is optional. If somebody takes the time to actually read the text, it's a bonus.
The ad on the right says the highest-profile rod builder in the country uses this company's tires on his own personal car, and the text goes on to tell you why. But even if they don't read it, the logo is there to tell you clearly whose tires he uses. Both ads accomplish their goals with one brief glance. We always have to remember that reading is optional. If somebody takes the time to actually read the text, it's a bonus.
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J. Inglese & Associates, Inc. 203-643-8054
Above: New product flyers have multiple uses. They're used for direct mail to notify a customer list of a new product, and they make excellent handout sheets for use at shows. In addition, they should be inserted into your existing catalog to keep customers abreast of your newest product release.
When you're sitting on 10,000 catalogs, this is an extremely cost-effective method of updating your materials.
When you're sitting on 10,000 catalogs, this is an extremely cost-effective method of updating your materials.
Flyer sheets announcing new products
Thanks for looking. Remember that we don't charge any creative fees to develop and submit advertisemnts to the magazines for you. We rely only on the monthly 15% agency commission paid by the magazines. Standard advertsing appears every month, on a 12 time per-year contract. You receive an invoice from our office each month and we pay the magazines.
Above: A horizontal 1/6 page black and white ad. Small ads like this must be direct and to the point.
This client sells steel coupe bodies he assembles from a basic set of panels. His old ad showed a bare body. With this kind of ad, now he's selling the "sizzle" instead of the steak...we're appealing to the reader's imagination by showing a finished car.
Words are minimal; white space is critical to avoid the visual confusion often common with small ads like this. Note how your eyes follow a forced path from upper left to lower right. Mission accomplished.
This client sells steel coupe bodies he assembles from a basic set of panels. His old ad showed a bare body. With this kind of ad, now he's selling the "sizzle" instead of the steak...we're appealing to the reader's imagination by showing a finished car.
Words are minimal; white space is critical to avoid the visual confusion often common with small ads like this. Note how your eyes follow a forced path from upper left to lower right. Mission accomplished.
Above: Two more ads for the same client, each using a different advertising startegy. On the left is what we refer to as an "institutional ad". It's not selling a specific product, but the company itself. Our goal with this ad was to put something in front of the reader that would be visually arresting and make him stop flipping the pages. The white space makes the ad stand out, while the use of product images in two locations makes it tantalizing enough to read.
On the right, an ad for the same company, set up as an "advertorial" . An advertorial is typically full page ad made to look like a standard magazine editorial page. Sometimes, if a deal can be made, it can be accomplished in a half page, as long as it never sits on a page with other advertsing. The details in an advertorial are everything. The headline, fonts, and text layout were carefully selected to exactly match the magazine's regular pages.
On the right, an ad for the same company, set up as an "advertorial" . An advertorial is typically full page ad made to look like a standard magazine editorial page. Sometimes, if a deal can be made, it can be accomplished in a half page, as long as it never sits on a page with other advertsing. The details in an advertorial are everything. The headline, fonts, and text layout were carefully selected to exactly match the magazine's regular pages.
"The power of repitition"
Above: Focused on a specific market, the product is shown in an "application based" photo (mounted in a door) rather than as a kit photo.
The background sets the tone for the ad to reach the right customers. Headline is direct and to the point. No "reading" necessary.
The background sets the tone for the ad to reach the right customers. Headline is direct and to the point. No "reading" necessary.
Making small ads work
Full page ads
Two more full page ads
(Horizontal 1/6 page black & white
(Quarter page )
(Quarter page)
(Quarter page)
