• Media planning
• Direct mail pieces
• Product brochures
• Complete ad design and layout
J. Inglese & Associates, Inc.
Marketing and advertising specialists for the automotive aftermarket manufacturer
The response you receive to your advertising and promotional materials will be directly proportional to their quality. What image does your company project? Are you seen by the market as "just another company" or unquestionably the best company of its kind to do business with?
The business of marketing and advertising is about public perception. Customers will buy from the company they feel the most comfortable with. Do you make people feel comfortable? How?
The business of marketing and advertising is about public perception. Customers will buy from the company they feel the most comfortable with. Do you make people feel comfortable? How?
"A little sleep, a little slumber,
a folding of the hands to rest--
and poverty will come on you like a bandit
and scarcity like an armed man."
a folding of the hands to rest--
and poverty will come on you like a bandit
and scarcity like an armed man."
Prov. 4:19
Resting on your laurels gives your competition the opportunity to overtake you.
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The challenge facing every CEO is how to make his/her company stand out. That can only be accomplished through effective marketing. Having the best product isn't enough; the company that dominates its market will invariably be the company that has focused heavily on its marketing. Marketing isn't just important...it's everything. Having a great product will help you stay on top, but it takes a lot more than a great product to get you there.
Your advertising is a critical component of your marketing plan, and it's much more than flashy graphics and pictures. It is a science, not an art (although art directors will disagree with me). There is a message to convey, and effective ads always adhere to proven layout formulas to ensure they'll get noticed and be read. Be sure to look at the samples of our work and you'll see what we mean.
Press releases, direct mail, special promotions arranged with magazines, recognition at special events, and magazine editorial all contribute to the high visibility necessary for a company to achieve market dominance. If you don't have someone in your company to stay focused on these important things, it's not unusual. Most companies don't. That's what we're here for.
The best managers focus their time on what they do best, and they make it a habit to do "only what only they can do". The rest is delegated to department specialists, or gets outsourced. Andrew Carnegie became wealthy because he made it a practice to hire people who could do what he needed better than he could.
Before deciding that an ad agency or PR company isn't in your budget, please come inside and see how even small companies can afford to hire us.
Your advertising is a critical component of your marketing plan, and it's much more than flashy graphics and pictures. It is a science, not an art (although art directors will disagree with me). There is a message to convey, and effective ads always adhere to proven layout formulas to ensure they'll get noticed and be read. Be sure to look at the samples of our work and you'll see what we mean.
Press releases, direct mail, special promotions arranged with magazines, recognition at special events, and magazine editorial all contribute to the high visibility necessary for a company to achieve market dominance. If you don't have someone in your company to stay focused on these important things, it's not unusual. Most companies don't. That's what we're here for.
The best managers focus their time on what they do best, and they make it a habit to do "only what only they can do". The rest is delegated to department specialists, or gets outsourced. Andrew Carnegie became wealthy because he made it a practice to hire people who could do what he needed better than he could.
Before deciding that an ad agency or PR company isn't in your budget, please come inside and see how even small companies can afford to hire us.
